Sunset

“SUNSET” – Real Palace's summer campaign, which set a new standard for the sea and relaxation.

Real Palace is a real estate developer that has been creating remarkable architectural buildings on the market since 2011. Since its establishment, Real Palace has 12 successfully implemented and 4 ongoing projects in Tbilisi and Batumi. During this time, the main goal of the company has always been to build not only comfortable residential buildings, but also to create a living heritage that makes the city, country and environment more beautiful and is an investment of the highest standard - always and in all respects a profitable decision.

For Real Palace, it is important not only to build houses, but also to offer a lifestyle - that is why the company constantly strives to establish an emotional connection with people and turn its projects into a means of this connection.

Sunset – new standard for the summer

The idea of ​​the campaign was to make summer especially emotional, energetic and diverse for vacationers in Batumi and Kvariati. This is not just a marketing activity, but an experience and a standard that embodies the vision of Real Palace: quality of life is created when comfort, joy and people being together harmoniously combine. The message of the campaign was built on this – Real Palace creates spaces and stories that make people’s everyday lives more diverse.

The official opening of the campaign took place on August 16 in Kvariati, and this day turned into a real holiday. The seaside area was completely filled with life and energy: from the very morning hours, children’s events were organized in conjunction with the children’s store chain “Pepela”, where children were treated to entertainment, educational activities and gifts. This part especially emphasized the family format of the campaign and the fact that Real Palace cares not only about construction, but also about the quality of life of generations.

From the second half of the day, a DJ played music to set the mood for the guests and filled the atmosphere with the energy of freedom. In addition, a “remarkable cocktail” created in collaboration with Real Palace and Krombacher Spezi was prepared for the guests, which gave the campaign an additional elite and exclusive touch.

Sunset –  as a continuation of the brand philosophy

Real Palace’s summer campaign is not limited to the opening. Throughout August, a variety of activities – entertainment and social events – are planned, which allow guests to gain even more experience. This approach clearly demonstrates the company’s desire to create a bigger picture beyond one-off events: a campaign that constantly gives people a reason to spend the summer with Real Palace.

The Sunset campaign can be said to represent the philosophy that Real Palace follows: living space is not just walls and apartments – it is the atmosphere, emotions and opportunities that give a person a happy standard of living in everyday life. That is precisely why Real Palace’s summer initiative has become not only a pleasant event, but also a natural extension of the brand image.