SUNSET

The Real Palace standard that you feel everywhere.

Summer by the sea is always full of special emotions – the sun, the scent of the sea and the feeling of relaxation and freedom. It is in this atmosphere that we decided to implement the new Real Palace campaign – Sunset, which, in addition to interesting activities, also emphasizes the main values of the brand: solidity, reliability and comfort.

We want and believe that this campaign will not be just advertising – it will become an emotion, an experience that is felt everywhere. The main message of the campaign – “A standard that you feel everywhere” – emphasizes the uniqueness of the brand and high quality standards, which until now the consumer felt only in the buildings built by us, but now this standard will be felt in their environment and atmosphere as well.

The goal of the campaign is to increase brand awareness, although this is not done in traditional ways. The focus here is on creating emotional associations – on the fact that Real Palace does not only have to create a living space, but also an atmosphere where every moment is unforgettable. That is why the campaign is aimed at integrating the beach area and social media platforms and spreading positive emotions.

Special attention is also paid to activities. Sports, children's and wellness activities are planned as part of the campaign, which will give people of all ages and interests the opportunity to spend time actively and pleasantly. These events are designed to make the Real Palace space not only a place for relaxation, but also a place for recovery and energy restoration.

The activity will be located on both Batumi and Kvariati beaches. An open bar will be set up on Kvariati beach, where customers will have the opportunity to taste the Real Palace Special cocktail. A well-equipped space will be arranged in front of the bar. Various fun and interesting activities will also be held on the beach, which will make vacationers' stay there even more enjoyable.

Real Palace Sunset is not just a summer campaign. It's a narrative that combines style, quality, and summer adventures all at once.